It’s all happening on Store Street, Bloomsbury!

Bloomsbury Festival, London, WC1

It’s all happening on Store Street, Bloomsbury’s iconic high street, with new shops opening, others expanding or celebrating one year on the street. Adnams Cellar & Kitchen and Orchidya, the only London florist dedicated to Orchids opens on Store Street. Decadence Hair Salon is expanding to offer hair & beauty all under one roof, and Potassium celebrates first birthday on Store Street.


The street, which has undergone regeneration over the past year is fast becoming a favourite local hub amongst students, residents and the local working community. Offering an exciting mix of independent shops, cafés, galleries and restaurants, Store Street forms an inviting contrast to the hustle and bustle of Tottenham Court Road – instrumental in the wider regeneration of Bloomsbury.





Adnams Cellar & Kitchen, 30-31 Store Street

Adnams, the Sole Bay Brewery has been making quality beer for hundreds of years. Visit their new shop at Store Street to discover their award-winning beers and spirits made in Southwold, as well as hand-selected wines, kitchenware and food of quality and individualism.  With enthusiastic staff always on hand to help and to tickle your taste buds, you are guaranteed to find something to your liking!

Showcasing an impressive wine range, the shop offers private wine tastings in their beautifully fitted out cellar and tasting room downstairs.  Ideal for corporate or other events, join Adnams for one of their private tastings, from formal to the more relaxed, hosted by wine makers, critics, and staff. Enjoy a little bit of life from the coast!


Orchidya, 42 Store Street

Opening this week, Orchidya on Store Street is the only florist in the UK dedicated to one of the most exotic, mysterious and desired flowers on the planet: the orchid. Orchidya stock everything from a single plant through to large bouquets, catering for all types of corporate and private events with weddings a particular speciality.

Complementary products such as orchid-based hand creams and lotions are also available from their only shop on Store Street. Orchidya offers free delivery in London and charges £4.95 for orders outside of the capital and customers can also order rarer varieties that are not stocked on site.

Grown in the company’s own 30,000 square metre glasshouse in Lincolnshire, with an unprecedented range of species of superior quality, Orchidya offers some of the most colourful and spectacular blooms available. Other species are sourced from one of the parent company’s 15 nurseries across Thailand, Taiwan, Hong Kong and China.




Decadence at 36 Store Street oozes style with its elaborate French style mirrors, stunning interiors and chic décor. In addition to offering first class haircuts, colour, and specialist hair treatment services, Owner and Director, Slavica Bultovic has decided to expand her thriving business and bring on board two beauty therapists.


Sladja Lackovic and Kay Soni will leading two beauty therapy rooms on the lower ground offering customers a blend of aesthetic, face, body and nail care services that benefit beauty, health and well-being. The salon’s aim is to give clients an experience that will leave them feel energized, refreshed and feeling beautiful.


‘Finally, the team Decadence is complete! We are really pleased to welcome Kay and Sladja on board which enables us to offer our clients hair, beauty and nail treatments all under the same roof! The team shares strong work ethics and principles striving to provide the best service possible to our clients’, says Slavica Bultovic, Owner and Director of Decadence.


Sladja Lackovic specialises in traditional health, beauty and holistic therapy, and has over a decade of working experience in prestigious beauty salons from Belgrade and Chelsea. Sladja believes in the therapeutic values of beauty treatments, just as much as in their aesthetic effects and soothing qualities.


Beauty technician Kay Soni offers traditional Eastern threading, and specializes in Dermalogica and pressure point facials for both women and men.  Kay has gained international experience having worked in New York, Vancouver and London. She will be offering hair removal treatments including Brazilian and Hollywood waxing, using both hot wax and strip wax. Kay is also introducing the new Crybaby semi-permanent mascara eyelash enhancement treatment to Decadence clients.





With the party season around the corner Potassium invites you to celebrate their first birthday on Store Street! Join the evening celebration and get ready for the party season, with free beauty advice and styling tips from the designers themselves, all washed down with a few bubbles on Thursday, 1st December from 5pm – 9pm.
Get this season’s LBD (Little Black Dress) expertly created by OUTSIDER, effortless pieces that transform from day to evening. Dress up their beautiful sustainable pieces with jewellery by Madame Pazz; handcrafted and designed in London using semi precious stones and materials. Complete your look with the extensive, botanically based, beauty and body care range by Arbonne.


VINTAGE SHOPPING on Wednesdays and Saturdays

Get your hands on some unique one off pieces of jewellery and clothing from Store Street. Darlings Little Treasures Jewellery and Tilt & Wonky is to showcase their collection of handmade jewellery and Vintage silk scarves, beautiful Russian hats and other vintage pieces at their vintage stall outside Potassium every Wednesday and Saturday in the run up to Christmas.