Prada & Orchidya collaborate on Resort 2020 campaign

Store Street’s Orchidya is collaborating with Prada for their Resort 2020 advertising campaign.

The project serves to celebrate the beauty of living, of reality, and of today integrated into everyday life, with images wrapped around bouquets at florists in London, Milan, Moscow, New York, Paris, Shanghai, and Tokyo.

Prada has designed the campaign to be exchanged and passed between loved ones, similar to the gifting of flowers from one individual to another.

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