The Principal London, a historic grade II listed hotel has re-opened in Bloomsbury. With 344 rooms, and 39 suites the hotel has undergone an extensive restoration. It is more than just sleeping, it is now home to all-day dining restaurant, The Neptune serving a seafood-focused menu, Fitz cocktail bar and an outdoor terrace Palm Court serving afternoon tea.
The hotel has a stunning historic ballroom which is set to open in early summer. Think double height ceilings, ornate windows and a mezzanine gallery – just beautiful!
This is an extensive, luxurious makeover for a truely breathtaking building. Book your visit here!
You also have the chance to win a night’s stay in the hotel along with a hamper of prizes worth over £800. Intrigued? Keep an eye on the Store Street Facebook and Instagram channel for your chance to win.